Do It Now … Diversify Your Images!
OK, you want more diversity in your paper, your readership and your newsroom, but it seems like an uphill, long-term battle. What can you do right now? My “Do It Now” posts will be immediate “fixes” that you can start doing right this very second. Today’s tip: Diversify your images.
This is one of the easiest ways to help at least the perception of your diversity. Often, the true diversity of your content is not apparent at first glance due to your images. First, take a quick inventory (perhaps while you’re flipping through all the issues deciding on what goes up for awards for the year). Take a stack of papers and look at the images with a fresh eye. How many issues have non-white faces? Better yet, notice how many don’t. What sections seem to always have images of one particular race? Does every section of your paper look diverse (not just sports and music)? Do your ads show a diversity of people?
Recent Comments