altDiversity

Alt-D Quick Answer O’ the Day: Diversify your content. If your staffing is too white, don’t sweat it. Just make sure that your editorial team is reaching out and covering diverse communities—and not just the bad stuff or stories about their communities. The easiest way to diversify fast is in your “soft” coverage. Once people of color start noticing your deliberate efforts to diversify your coverage (which really means: “cover your entire community”), you will get more applicants of color. How to retain them? That’s a different riddle. Keep reading!

Content, Do It Now, Ladd's Advice, Recruitment content, Hiring

Here’s a great idea the rest of us should borrow for our papers: New America Media is featuring a story by Hispaninc Business that explores whether President Obama stiumulus funds are reaching minority-owned businesses in California:

Meanwhile, during a press conference on Thursday, U.S. Commerce Secretary Gary Locke — the first Chinese-American to hold that post — acknowledged that the federal government is a “huge bureaucracy.”
As a result, he said, minority-owned firms often don’t know how to access federal resources set aside for them.

“I know what a struggle it is,” he said during the teleconference. “I had to work in my dad’s grocery store for many, many years. … My dad was a small-business owner, and was constantly struggling.”

He said minority-business owners interested in applying for contracts from the Economic Recovery Act should visit the Web site of the Commerce Department’s “Minority Business Development Agency,” as well as .

Content, Do It Now, Story Angles Business, Latinos, New America Media, Stimulus

New American Media announced in late June a call for its members—ethnic media outlets—to run the same editorial calling for Congress to enact “a just and humane immigration reform package that will reunite
families, reinvigorate the economy, and remove the term “illegal or
undocumented immigrants” from the dialogue in this country.” The editorial is offered in 10 languages in addition to English at that link.

Content Ethnic Media, Immigration, New America Media